Remember 2017? President Trump tried to repeal and replace Obamacare. Over the summer, the Senate debated various permutations of healthcare legislation, and Trump’s approval rating sagged. When the House leadership introduced their first plan, on March 6th, Trump’s approval rating was 44%. When the Senate defeated even the “skinny repeal” bill on July 28th, Trump’s approval rating had been reduced to 38%. From there, the president turned to cutting taxes for rich people. When the tax legislation was first introduced, on November 2nd, Trump’s approval rating remained 38%. When the Senate passed the legislation under budget reconciliation a month later, Trump’s approval figure sagged as low as 36%. Over the course of that year, Trump had lost about 18% of his approval, and he’d lost that approval betraying his core supporters on issues that mattered to them. He had tried to take their healthcare away, and he had taken their money and handed it to rich people. Many Americans who voted for Trump could see that this stuff was not cool. The opposition was making real progress.
Then, everything changed. By February of 2018, Trump’s approval rating was back over 40%. A year later, it was 42%, and as I write this Trump’s approval rating is over 43%. Virtually all of the progress the opposition made in the first year of the Trump presidency has been rolled back. What happened? We stopped talking about issues and started talking about the culture war and character issues. Let me show you the steps.