When President Trump was running, we talked about how he managed to force the media to give him free airtime by making himself ratings candy. Trump’s outlandish statements may have looked like gaffes, but they played an important role in helping him win, especially during the primaries. Was this deliberate or inadvertent? Either way, it worked. Since becoming president, Trump has continued to do the same kind of stuff–he’s gone after Morning Joe and CNN. This has resulted in a lot of pieces criticizing Trump for acting unpresidential, but relatively little consideration of how this kind of thing plays with Trump’s people. So let’s think about that.