The internet is often full of aesthetic think pieces. It’s easy to write them–you identify some show or artist that’s captured the attention and the artistic sensibility of your readers, and you make some vague connection between the themes of that art and some current issue. On prestige websites, you can often find writers pumping out think pieces about prestige programs. Often it’s some big critical hit on HBO like Game of Thrones, or an edgy Netflix original series like House of Cards. These are thought to be the important shows, because they’re the shows our social, cultural, and political elite enjoy. Think pieces get lots of clicks, because they make us feel that the stuff we’re watching, reading, or listening to really matters. But do they matter? The most popular Game of Thrones episode was watched by about 8.9 million people. A new season of House of Cards gets seen by about 5 million. Meanwhile, every week, like clockwork, 10 million people watch Judge Judy.
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