We Must Normalize Trump to Beat Him

Since President Trump’s inauguration, it’s become popular to demand that we not normalize Trump’s presidency. Politically, this means constantly drawing attention to all the things that Donald Trump does that separate him from past presidents. To that end, the left has focused on a suite of character and corruption-oriented issues:

  • Trump’s tax returns
  • Trump’s possible ties to Russia
  • Trump’s tweets and style of communication (rude, bigoted, or post-fact)
  • Trump’s conflicts of interest (nepotism, lack of blind trust, Ivanka involvement)
  • Trump’s history of screwing people over (Trump University, bankruptcies, cost of Trump Tower security & Mar-a-Lago trips)
  • Trump’s untruthful or corrupt henchmen (Spicer, Kushner, Conway, Bannon, Flynn, Sessions, etc.)

This is all a mistake. To beat Trump we need precisely the opposite approach–we must treat Trump as just another establishment Republican president and attack his administration for failing to help the people it promised to protect. Here’s why.

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Cruz vs Rubio: The Unfinished Business from the Republican Primary

After Mitt Romney lost in 2012, the Republican Party establishment decided it needed to expand its base and wrote a report to this effect. The plan was for the party to triangulate to some degree on immigration and social issues to win more votes from Hispanics and women, moderating its positions and principles to make itself more attractive to these demographic groups. As Jeb Bush flamed out, Marco Rubio became the poster boy of this new style of conservative politics. But the Republican anti-establishment never bought into this strategy. Led by Ted Cruz, they firmly believed that Romney lost because he failed to excite the Republican base and that the answer was for the party to nominate a “true conservative”. The 2016 Republican primary was all set to be a showdown between “reform conservatism” and the Cruz counterrevolution, but then Donald Trump showed up and made the whole thing about him and about the public’s growing economic frustration. It now looks increasingly likely (but far from certain) that Trump will lose by a significant margin. What effect will that have on this debate and the party’s prospects in 2020?

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