Since Donald Trump’s election I have increasingly become interested in how the left engages with white America. The left isn’t getting enough white support. Even with over 90% of the African-American vote, alleged pedophile Roy Moore came absurdly close to winning in Alabama. This can’t just be because white Americans are racist, stupid, or evil. There has to be more to it. In the past I’ve identified many things wrong with our approach–we’re too condescending and patronising toward white voters, and too quick to blame and shame them. We don’t spend enough time talking about and emphasizing programs and policies that help all marginalized people, including poor, working, and middle class whites. But today I want to go further and discuss in detail a new way of looking at the South and at middle America more broadly–one that takes these people and their concerns seriously. If we’re willing to tell a different story about the South, or at least acknowledge a different story, and build that acknowledgement into our policy and rhetoric, I think we can make some gains.