Donald Trump is taking a hit in the polls after his first debate performance, in which he spent a lot of time defending his character and offering long-winded answers in which he pretended he knew what he was talking about when he very clearly didn’t. Many people have rightly pointed out that Trump came across as under-prepared, but they’re not putting the emphasis in the right place. While it’s true that Trump doesn’t know anything about policy, it was not his lack of preparation on policy that got him in trouble. Instead he got hurt because he was inadequately prepared to do what he is generally pretty good at–avoiding uncomfortable questions and criticisms by constantly attacking whoever is available as a target. So today I’d like to give Trump a little back-handed advice–here’s how Trump can get the media to give him a win when he clearly doesn’t know anything.