Sarah Palin has written a new book entitled Good Tidings and Great Joy: Protecting the Heart of Christmas. Palin objects to what she and others on the right have often referred to as the “war on Christmas” being waged by secularists. Typically, the left responds to this complaint by scoffing at it dismissively in incredulity, and if you wander around the web looking for reactions to the things Palin has said, that is what you will generally find. My aim today is to take a closer look at what has changed about how our society treats the holiday season that offends Palin and those who share her views. What makes this portion of our society feel alienated in this way?